Lash ‘N Roll® Mascara

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA? and manufacture products in Fair Trade Certified? facilities. Look for the Fair Trade Certified? seal on your e.l.f. product!

Pitch Black: Water (Aqua), Paraffin, PVP, Euphorbia Cerifera (Candelilla) Wax, Caprylic/Capric Triglyceride, Cetearyl Alcohol, Ozokerite, Nylon-66, Palmitic Acid, Glyceryl Stearate, PEG-100 Stearate, Stearic Acid, Triacontanyl PVP, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Tocopheryl Acetate (Ve), Caprylyl Glycol, Phenoxyethanol, Aminomethyl Propanol, Ethylhexylglycerin, Panthenol, Butylene Glycol, Ceteareth-25, Xanthan Gum, Silica, Kaolin. May contain DC Black 2 (CI 77266)(nano), Ultramarines (CI 77007)

Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.

How to Apply Lash ‘N Roll Curling Mascara

1. Start at the base for maximum lift. Place the e.l.f. Lash ‘N Roll Curling Mascara brush at the root of lashes and wiggle in a zig-zag motion from root-to-tip. This helps evenly coat lashes while lifting, defining, and separating.
2. Use the brush to define and separate. Use the curved brush to hug the lash line, then comb through with the longer bristles to separate and evenly coat each lash for a more defined, eye-opening effect.
3. Layer while lashes are still soft. Apply two coats of mascara for ideal curl and lift without weighing your lashes down.
4. Focus on outer lashes for added lift. Add an extra coat to the outer corners to enhance lift and create a more lifted, elongated look.

PRO TIP: Apply e.l.f. Lash ‘N Roll Curling Mascara as the final step in your eye makeup routine, after eyeshadow and eyeliner.